- The four main persuasive strategies stated by Condor are: Taking and Avoiding sides, explicit appeals to Common In-group Membership, Constructing Aspirational Identities, and Implicit displays of rhetorical alignment. There were also a few supporting strategies mentioned in the readings such as: The flexibility and vagueness use of pronouns, using pronouns to display complex political allegiances, and using the first person plural nouns to convey ideological messages. I did not consider the last three as main strategies as they merely support the statement of the fourth.
- I have seen the four main persuasive
strategies in every campaign material. But to cite examples I would like to use
Bong Go’s and the Otso Diretso Campaign. First take a look at this photo:
-
In this
ad, Bong Go is shown as interacting with the ordinary Filipino family. Taking
and avoiding sides is seen in this picture when you put things in the context.
It is not new to the public that the campaigning senator is loyal to the
president. In order to preserve that loyalty while campaigning to the mass
public, he opted to go for the ordinary citizens. While a lot of candidates
have done such, he is one to be the most prominent of all. Another persuasive
strategy here is that we all know that Filipinos have a familial culture. It is
evident in our media as well as in our daily lives. By catering to the public that
he is a “family man” or someone who values the traits of familial mentality he
exhibits the explicit appeals to common in-group membership; here by simply
shaking the hand of the people he shows that he is like any other. It’s the
thing that Filipinos tend to lean on people they can relate to and this ad
tries to show that this candidate is exactly like that.
-
On the
other hand take a look at this ad:
-
I
would like to focus on the statement “Ipaglaban ang ating bukas, boto mo ang
lunas!” as it exhibits the constructing aspirational identities and implicit
display of rhetorical alignment. In the statement “boto moa ng lunas” they are
implying that there is something wrong with the society and they can fix that
if given a chance. They cater on future of the society. Building the future today
is what they aspire to be, curing their perceived illness as they ask the
people for votes. For the implicit display of rhetorical argument the phrase “Ipaglaban
ang ATING bukas” is noticeable. “Atin” directly translated to Filipino is “us”
but it was used on this sentence as an “our” as the phrase is loosely
translated to “Fight for our future” using these inclusive pronouns makes the
reader feel like the people asking for their vote like them. In this ad, it they
wish the people to relate to them by including themselves in the statement by
saying that it is their tomorrow too.
\ 3. Such campaigns did not make an impact on
me. For one reason, those types of statements and campaign strategies are done
very election period. It’s always the same, besides; I have already established
the candidates I wish to vote for in the upcoming elections. Sometimes, trying to cater to the mass feels a
bit off since it feels like there is always that ulterior motive. I mean you
don’t see candidates going to poor communities after winning. Maybe the main
reason such campaigns did not work on me is that, I am knowledgeable of the things
that circulate the politics therefor mere words of persuasion isn’t enough to
convince me.
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